What in the world has happened to our sacred Black Friday
shopping day? To the tradition that
signaled the beginning of the Christmas shopping season?
Thanksgiving is this week and so is the traditional Black
Friday shopping day—the day THEY say
marks the moment retailers have covered their expenses for the balance of the
year and are operating totally in the black with everything being profit. Or at least that's what it originally
meant…in days gone by.
Since U.S. Thanksgiving is always the fourth Thursday in
November, for the majority of people that equates to a Thursday through Sunday
four day holiday weekend. In the past,
the long holiday weekend has marked the beginning of the Christmas shopping
season, commencing Friday morning. It
also signaled the time to drag out the holiday decorations, gift wrapping
paper, and turn our thinking to the jolly ho-ho-ho mode.
But it seems that everything is different now. Somewhere along the line Black Friday has
become an almost bizarre ritual with all the trappings of an event type of display.
Rather than stores opening a couple of hours earlier than
normal as it used to be, each year for the last few years they are opening
earlier and earlier. People waiting in
line outside for hours in the cold so they could be the first ones to rush
inside the moment the doors were unlocked at 3:00AM. Television news crews would do live reports
from some of the larger stores showing hundreds of people with their lawn
chairs, sleeping bags, and some even had tents.
Earlier in the evening it's a party type of atmosphere. By the time the store unlocks the doors, it's
a lot of very cold and tired people all trying to crowd through the door at the
same time. I suspect they want inside
from the cold as much as to make that race to their desired bargain.
Where I live, the temperatures are much warmer this week than
this time last year (in the 70s just a couple of days ago). However, the warmer temperatures are
predicted to be accompanied by strong winds.
If those lawn chairs aren't anchored down, they will blow away. Several stores opened their doors at midnight
last year. Then there were some that
opened Thanksgiving morning and never closed.
Black Friday sales have now evolved to include shopping on
the Thursday Thanksgiving holiday. And
you know how that goes…once it happens, it becomes tradition.
I think the biggest boost to the concept of Black Friday
bargains has been the internet whose version of Thanksgiving holiday shopping
is referred to as Cyber Monday. Shopping
via the internet rather than actually getting in the car and driving to the
mall has been growing by leaps and bounds to the point where many long time
established retail chains have been forced to close the doors on many of their
stores. And many internet shopping sites
offer the same Black Friday sale prices as their brick and mortar stores and as
their competitors including additional incentives such as free shipping or
being able to pick up your online order at the local store. No standing in line for hours in the cold in
the middle of the night. Now those
bargains are only a mouse click away.
You get a good night's sleep and the Friday after Thanksgiving is
available for pursuits other than elbowing your way through throngs of holiday
shoppers. I have a confession. I don't like shopping. Personally, I find internet shopping a
preferable alternative any time of the year.
:)
So, who plans to brave the weather, lose sleep, and jostle
your way through crowds to snag those bargain prices this year? How many of you have already completed your
holiday shopping?
And speaking of holiday shopping…how many of you noticed how
early all things Christmas were out and on display this year? I encountered Christmas items prominently
displayed and Christmas promotions before Halloween. Some as early as in September. And I'm already hearing Christmas music on
the radio. And Hallmark's two cable
television channels have been running nothing but Christmas movies since the
beginning of November.
How many of you prefer to stay home on Black Friday, click
the mouse, and enjoy all those Thanksgiving dinner leftovers while watching
football?
3 comments:
I'm in Canada, and our area has started having Black Friday sales, I imagine because they're so popular south of the border. My husband asked me yesterday about the meaning behind Black Friday. Thanks for the explanation. [Personally, I'd rather shop online and go to the malls.]
I meant to say - than go to the malls - :-)
Cat: Your Thanksgiving holiday is much earlier than ours, Oct. 9th this year compared to our November 23rd, but that's logical since the concept of end of harvest celebration comes earlier in Canada. Does your Thanksgiving always fall on that date or is it like ours, 4th Thursday of November therefore the actual date changes each year? Me, too, on definitely preferring online to going to a mall especially in cold/snowy/icy winter weather, rainy weather, and windy weather. Or nice sunny weather. :)
Thanks for your comment.
Post a Comment