Sunday, November 19, 2017

The Infamous Black Friday Shopping Day

What in the world has happened to our sacred Black Friday shopping day?  To the tradition that signaled the beginning of the Christmas shopping season?

Thanksgiving is this week and so is the traditional Black Friday shopping day—the day THEY say marks the moment retailers have covered their expenses for the balance of the year and are operating totally in the black with everything being profit.  Or at least that's what it originally meant…in days gone by.

Since U.S. Thanksgiving is always the fourth Thursday in November, for the majority of people that equates to a Thursday through Sunday four day holiday weekend.  In the past, the long holiday weekend has marked the beginning of the Christmas shopping season, commencing Friday morning.  It also signaled the time to drag out the holiday decorations, gift wrapping paper, and turn our thinking to the jolly ho-ho-ho mode.

But it seems that everything is different now.  Somewhere along the line Black Friday has become an almost bizarre ritual with all the trappings of an event type of display.

Rather than stores opening a couple of hours earlier than normal as it used to be, each year for the last few years they are opening earlier and earlier.  People waiting in line outside for hours in the cold so they could be the first ones to rush inside the moment the doors were unlocked at 3:00AM.  Television news crews would do live reports from some of the larger stores showing hundreds of people with their lawn chairs, sleeping bags, and some even had tents.  Earlier in the evening it's a party type of atmosphere.  By the time the store unlocks the doors, it's a lot of very cold and tired people all trying to crowd through the door at the same time.  I suspect they want inside from the cold as much as to make that race to their desired bargain.

Where I live, the temperatures are much warmer this week than this time last year (in the 70s just a couple of days ago).  However, the warmer temperatures are predicted to be accompanied by strong winds.  If those lawn chairs aren't anchored down, they will blow away.  Several stores opened their doors at midnight last year.  Then there were some that opened Thanksgiving morning and never closed.

Black Friday sales have now evolved to include shopping on the Thursday Thanksgiving holiday.  And you know how that goes…once it happens, it becomes tradition.

I think the biggest boost to the concept of Black Friday bargains has been the internet whose version of Thanksgiving holiday shopping is referred to as Cyber Monday.  Shopping via the internet rather than actually getting in the car and driving to the mall has been growing by leaps and bounds to the point where many long time established retail chains have been forced to close the doors on many of their stores.  And many internet shopping sites offer the same Black Friday sale prices as their brick and mortar stores and as their competitors including additional incentives such as free shipping or being able to pick up your online order at the local store.  No standing in line for hours in the cold in the middle of the night.  Now those bargains are only a mouse click away.  You get a good night's sleep and the Friday after Thanksgiving is available for pursuits other than elbowing your way through throngs of holiday shoppers.  I have a confession.  I don't like shopping.  Personally, I find internet shopping a preferable alternative any time of the year.  :)

So, who plans to brave the weather, lose sleep, and jostle your way through crowds to snag those bargain prices this year?  How many of you have already completed your holiday shopping?

And speaking of holiday shopping…how many of you noticed how early all things Christmas were out and on display this year?  I encountered Christmas items prominently displayed and Christmas promotions before Halloween.  Some as early as in September.  And I'm already hearing Christmas music on the radio.  And Hallmark's two cable television channels have been running nothing but Christmas movies since the beginning of November.

How many of you prefer to stay home on Black Friday, click the mouse, and enjoy all those Thanksgiving dinner leftovers while watching football?

And now I have a confession.  Last year I did venture out to a store on Black Friday about 7:30 that morning, but not for holiday shopping.  I had to go to the office supply store because I was out of printer ink.  There were a few people there, but not many.  However, 4 doors north of the office supply store Kohl's had a very full parking lot.

3 comments:

Cat Dubie said...

I'm in Canada, and our area has started having Black Friday sales, I imagine because they're so popular south of the border. My husband asked me yesterday about the meaning behind Black Friday. Thanks for the explanation. [Personally, I'd rather shop online and go to the malls.]

Cat Dubie said...

I meant to say - than go to the malls - :-)

Samantha Gentry said...

Cat: Your Thanksgiving holiday is much earlier than ours, Oct. 9th this year compared to our November 23rd, but that's logical since the concept of end of harvest celebration comes earlier in Canada. Does your Thanksgiving always fall on that date or is it like ours, 4th Thursday of November therefore the actual date changes each year? Me, too, on definitely preferring online to going to a mall especially in cold/snowy/icy winter weather, rainy weather, and windy weather. Or nice sunny weather. :)

Thanks for your comment.