What in the world has happened to our sacred Black Friday
shopping day? To the tradition that
signaled the beginning of the Christmas shopping season?
Thanksgiving has come and gone and so has the infamous Black
Friday shopping day—the day THEY say
marks the moment retailers have covered their expenses for the balance of the
year and are operating totally in the black with everything being profit. Or at least that's what it originally
meant…in days gone by.
Since U.S. Thanksgiving is always on the fourth Thursday in
November, for the majority of people that equates to a Thursday through Sunday
four day holiday weekend. In the past,
the long holiday weekend has marked the beginning of the Christmas shopping
season…commencing Friday morning. It
also signaled the time to put away the Halloween and Thanksgiving decorations
and drag out the Christmas decorations and gift wrapping paper while turning our
thinking to the jolly ho-ho-ho mode.
Originally (many years ago in the dark ages), the Friday
after Thanksgiving had several stores opening a few hours early (like 7 or 8AM)
with some items on sale to draw in the shoppers in order to take advantage of
the situation where so many people had that Friday off work as part of a four
day holiday weekend. The big sales were the after Christmas sales
commencing first thing the morning of December 26th where retailers wanted to
get rid of any and all leftover inventory from Christmas and start out the new
year with fresh merchandise.
But it seems that everything is different now. Somewhere along the line Black Friday has
become an almost bizarre ritual with all the trappings of an event type of happening.
Rather than stores opening a couple of hours earlier on
Friday morning than normal as it used to be, each year for the last few years
they are opening earlier and earlier.
People waiting in line outside for hours in the cold so they could be
the first ones to rush inside the moment the doors were unlocked at
3:00AM. Television news crews would do
live reports on Thursday night from some of the larger stores showing hundreds
of people with their lawn chairs, sleeping bags, and some even had tents. Earlier in the evening it's a party type of
atmosphere. By the time the store
unlocks the doors, it's a lot of very cold and tired people all trying to crowd
through the door at the same time. I
suspect they want inside from the cold as much as to make that race to their
desired bargain.
Then that earlier and earlier Friday morning unlock the
doors time became midnight Thursday and finally any pretense of being closed on
Thursday for the holiday officially disappeared. Some stores opened at 5PM Thanksgiving
(giving employees a few hours to have dinner with family) while others opened
Thursday morning and stayed open continuously through Friday night.
Stores being open on Thanksgiving day and evening this year
has produced an unexpected result. The
local 6AM television news Friday morning did a live report from a couple of the
large stores, in the past very crowded at that hour with the early morning
Black Friday shoppers. This year's early
Friday morning shoppers were greatly reduced in numbers although the shoppers
crowded the stores Thursday evening.
Some stores advertised additional bargain prices starting at 7AM on
Friday morning to make sure shoppers from Thursday would have a reason to come
back on Friday.
Black Friday starting on Thursday morning—once it happens,
it becomes tradition.
In recent years, the biggest competition to Black Friday
bargains has been the internet and it's growing every year. Shopping via computer rather than actually
getting in the car and driving to the mall has been growing by leaps and
bounds. In fact, the Monday following
Thanksgiving is now referred to as Cyber Monday and Green Monday. And so many internet shopping sites offer the
same Black Friday bargains as their brick and mortar stores, including
additional incentives such as free shipping or being able to pick up your order
at the local store instead of waiting for it to be delivered.
No standing in line for hours in the cold in the middle of
the night. Those same bargains are now only
a mouse click away. You get a good
night's sleep and Black Friday is available for pursuits other than elbowing
your way through throngs of holiday shoppers.
So, who braved the weather, lost sleep, and jostled your way
through crowds to snag those bargain prices this year for no reason other than being
able to take your purchase with you when you left the store? And how many of you have now completed your
holiday shopping?
And speaking of holiday shopping…how many of you noticed how
early all things Christmas were out and on display this year? I encountered Christmas items prominently
displayed and Christmas promotions before Halloween. Some as early as in September. And I'm already hearing Christmas music on
the radio. Not to mention that the
Hallmark cable movie channel started showing only Christmas movies early in
November. :)
How many of you preferred to stay home on Black Friday and
enjoy all those Thanksgiving dinner leftovers while watching football?
And now I have a confession.
I did venture out to a store on Black Friday about 8:30AM, but not for
holiday shopping. I had to go to the
office supply store because I was out of printer ink. Only a few people at Office Max. However, four doors north of the office
supply store, Kohl's had a very full parking lot.