Many of the world's most
famous brands and products started out as something entirely different than
what they are known for today. Some of the best discoveries have happened by
accident, such as Silly Putty…and, of course, the 11 products listed here that
range from soft drinks originally laced with powerful mind-altering drugs to
medicines with unexpected, but profitable, side-effects.
COCA-COLA
Dr. John Pemberton invented
the original formula of the syrupy soft drink in 1886. He had been badly
injured in the battle of Columbus and, as a result, had became hopelessly
addicted to prescription morphine. Being a trained pharmacist, Pemberton decided
to come up with his own addiction cure. This resulted in Pemberton's French Wine Coca, a drink that contained alcohol and
cocoa leaf extract—the same ingredient that makes cocaine. When Coca-Cola first
appeared on the market it was labeled as a nerve tonic that "relieves
exhaustion." Cocaine was removed from the product in 1903.
LISTERINE
Surprisingly, the mouth wash
you've been using for years was originally marketed as a floor cleaner, a cure
for gonorrhea, and was also used as a surgical antiseptic. It did not become
commercially successful until re-branded as a cure for bad breath.
BUBBLE WRAP
Marc Chavannes and Alfred
Fielding had been attempting to come up with a new style of textured wallpaper
and as a result of their efforts, according to Forbes magazine, in 1957 they created bubble wrap. They sealed
together two shower curtains, which made the first layer of the bubbles. They
tried selling the product first as wallpaper and later as greenhouse insulation
without any success. It was not until IBM launched the 1401 computer in 1959
that bubble wrap was first used for the purpose of keeping products safe in
transit.
SLINKY
According to Time magazine, the slinky is one of the
most influential toys ever. However, the fascinating metal springs were
originally invented for a much more practical purpose: stabilizing devices on
ships in choppy seas. It was not until the instrument-stabilizer was
accidentally knocked off a shelf and appeared to walk across a desk that its
inventor, Richard James, realized that it could be a toy. James once said:
"Strictly speaking, I didn't invent the Slinky. He practically walked into
my life."
VIAGRA
Scientists who developed
Sildenafil Citrate, better known today as Viagra, were hoping it could lower
blood pressure and treat the heart problem Angina. During clinical trials they
discovered some surprising side effects—the male participants experienced
erections. Curing erectile dysfunction became an incredibly lucrative future
for the drug. In 2007, its original purpose was vindicated. Scientists showed
that as well as boosting blood flow to the penis, the drug could also increase
the amount of blood sent to the heart and lungs.
7UP
7UP started out with a long
and boring name: Bib-Label Lithiated
Lemon-Lime Soda. As the name implies, the lemon-lime flavored drink
contained lithium, a drug used in the treatment of people suffering from
bipolar disorder. According to The New
York Times, 7UP contained lithium until 1950. It has even been suggested
that the "7" in the name refers to lithium's atomic mass and
"UP" had to do with an improved mood after using the product.
ROGAINE
Rogaine is the commercial name
for minoxidil—a drug which can help reduce high blood pressure. It's second use
was discovered by patients taking the blood-pressure medication Loniten (which
also contains minoxidil). They noticed increased hair growth on their scalp.
Realizing the commercial value of this side-effect, Rogaine was made available
as a hair loss solution in 1988.
FRISBEE
William Russell Frisbie bought
a bakery in Connecticut in the late 19th century, which he called the Frisbie
Pie Company. After Frisbie's death, his company continued to flourish and in
1956 reached a peak production of 80,000 pies per day. Pies and cookies made by
the company were purchased in a plate-shaped tin bearing the name "Frisbee
Pies." Yale students discovered a second use for the tins, and began to
hurl them around the university campus. As the flying disk approached its
target, the thrower would shout "Frisbie" as a warning. The slightly
different spelling "frisbee" is now used for the toy.
CHAINSAW
The earliest mention of the
chainsaw comes from the Canadian Medical
Association Journal, which says the original purpose of the chainsaw was to
cut bone in operations. The journal says: "Orthopedics became a specialty
with the help of a new instrument, the osteotome, invented around 1830 by the
German Bernard Heine. An illustration from a contemporary inventory of surgical
tools shows that this clever master of prosthetics had in fact invented the
chainsaw."
WD-40
WD-40 is most commonly used to
protect metal implements from moisture and to loosen tight screws. Around 80%
of US households own a can of the stuff. It was originally used for lubricating
nuclear missiles during the Cold War era. It was created by a small San Diego
company, Rocket Chemical, and its retail name of WD-40 is an abbreviation for
"water displacement, 40th attempt" at coming up with a viable product
for the initial use.
PLAY-DOH
Cleo and Noah McVicker
developed the putty in 1933 to help clean up soot-covered walls [the Travel
Channel's Mysteries At The Museum did
a segment on this]. Made from a simple combination of flour, water, and salt,
it was meant to be rolled across walls to remove dirt. However, the
introduction of vinyl wallpaper (easy to clean with just soap and water) meant
the concoction became unnecessary. But then, the company discovered that the
formula could be used as a pliable modeling clay. Renamed Play-Doh, it was put
on sale for this purpose in 1956.
This is just a sample of the
many products invented for one specific purpose and ultimately used for
something completely different.